How to analyze SEO-strategy at the start of the project
Search engines track the user's actions on the pages. They analyze whether the text has been read till the end, how much time has the user spent on the page and so on. If the text on the site doesn't answer the reader's questions, that means, it appears useless and won't set the top-positions of the list of search results.
What is important is that SEO-strategy has to be adequate. It has to meet the main goals of the website's promotion and satisfy the needs of search engines. The site SEO-analysis helps to assess the main aspects of a promotion campaign, identify all the strategy's up- and downsides. Finally, the received data will be the basis for the development of the new strategic plan.
Where to start the SEO-strategy analysis
- if it goes about online-shopping or services — increasing sales rates or investment return (ROI);
- in case of informational resources — increased coverage.
The basic site SEO indicators are the number of keywords, availability of meta tags on all the pages, relevance to the target audience, proper innerlinking and extensive link mass.
In order to assess how proper is your semantics and which keywords have the highest frequency rates, you can use Serpstat service. Choose «Domain Analysis» → «SEO Research» → «Positions».
In case if the target audience is shifted — the whole content is also to be changed. If the audience remains the same, the content has to be verified whether it's relevant or not.
In the case of the online store, it worth adding some links referring to the related products and categories, payment methods, delivery terms and so on.
In order to assess the backlink volume, you can use «Backlink Analysis» by Serpstat. After entering a domain and choosing one of the search engines, the service will generate a report including the amount of referring domains, pages, IP addresses and subnets, dynamics, anchors, site's trust rank and many other useful pieces of information concerning the entered domain
It is needed to take into account and analyze all the key performance indicators (KPI SEO): from keywords in the text and meta tags to the innerlinking and data protection.
The received information will help to identify various downsides, determine effective ways of their elimination and create a new plan of the project development.
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