|How-to||– 8 min read –||August 23, 2019|
How to add your website to Google News and other news aggregators
Website optimization for Google News requirements
Google notes that in order to be included in Google News, the site must meet certain technical requirements. In particular, to have permanent URLs of the main sections and unique URLs for each article, to contain texts in only one language, to place the articles on one domain, etc. A full list of recommendations is given in the help.
Technically, adding your website to the aggregator is easy. It is more difficult to optimize it for stringent requirements, which can be divided into four categories: content, markup, authorship and quality indicators of the website as a whole.
If possible, add to news a video by topic and 3-5 high-resolution images with keywords in title and alt.
It is important to structure the information on the website clearly. Place each news in a rubric that corresponds to its main theme, and apply tags. Use geo-referencing, as regional information is ranked above nationwide. Make sure that in the snippet of each news was the date of placement on the website. This is a mandatory requirement of Google News.
To install markup:
Work with social networks. Constant activity in them, likes, comments – this is a confirmation that your content is interesting and in demand. Comments are especially appreciated, as they are generated by the most interested users.
Do this work and start adding your website to Google News.
Adding your website to Google News
Please note that registering your website in Google News may take a long time. The term of consideration of the application is three weeks. The reason for rejection is not explained, and you can resubmit the application after 60 days. To find out about the status of the application, check notifications in the News Google service.
How to measure content performance in Google News
If the page is added to the service by a search robot, a direct link to the site will appear in Google News. Traffic can be distinguished by referring to URL: news.google.com and news.url.google.com. Information for analysis will be available in the Page Statistics report.
If the content has been added to the service using RSS or Producer, you can track traffic to the same referring URL or thanks to tracking functions in Producer.
- to create unique, interesting and valuable content (only in HTML-format);
- publish regularly. The more often, the better;
- ptimize your website;
- onitor the structure of the resource;
- nsure the correct operation of the site;
- se promotion on social networks.
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