How-to 5 min read

How to add a site to Bing Webmaster

Bing Webmaster Tools help to control page rank and fix index issues. Also, it allows you to check the website integrity.

Adding a site to Bing Webmaster

To add a site to Bing Webmaster, follow the link and sign in. You can use one of the suggested options: Microsoft, Google or Facebook account. If you haven't registered an account yet, then sign up. Having passed the authorization procedure, you will be redirected to the main menu of the dashboard where you can add your site. Just enter the website URL here:
Bing webmaster tools panel
And click the "Add" button. Then, you need to fill all other placeholders:
Add a site to Bing Webmaster tools
Adding the website to Bing Webmaster tools
You can get more information about your website during the registration process with the help of the system. Thus, you can add a sitemap for correct ranking, mention your city and other data.

Note that you will need to add a link to your sitemap (http://example.com/sitemap.xml). However, it is not obligatory to fill all the fields. If you do not have some data or haven't generated sitemap yet, you can skip those placeholders.

When the registration stage is completed, press the "Save" button to go to the next page. There, you need to verify that you are the site owner. There are a few methods to do this. Let's take a closer look at each one.


Adding an XML file to the site root

Download a file from the first item in the offered Bingo list. Then you need to place it to the root folder of your site.
Verification via XML file in Bing
To check whether the file is uploaded, click the link from the third item in the list. If you do not see Error 404, then everything is set correctly. If you get the error page, please check if the file is uploaded to the right place once again. Click "Verify" button to finish.

Meta tags

If the first option is not suitable in your situation, you may prove the ownership using meta tags in <head> section. Please note that you do not need to place the code at the beginning of <head> section. You can place it closer to the end, just before <body> starts.
Verification via meta tags in Bing
It is important to know the exact file where your site's sections content is generated.

Adding CNAME record to DNS

The third option requires access to the domain name registration tool. Choose your provider from the drop-down list:
Verification via CNAME record in Bing
You will be redirected to the new tab where you will see the search results for "how to add CNAME record to {name}" phrase (the chosen provider will be inserted instead of {name}. Technical support will help you to finish the verification process.
Please note that the last method requires more time than the ones mentioned above. DNS needs to be refreshed after the record is added, and this process may take up to 72 hours. So, you will need to get back to the dashboard later and only then press "Verify" button. That is why this method is not meant as the most convenient one.

Once you have finished the verification, go to the Dashboard. Do not remove added files, meta tags or records, because you need to get back to the verification sector one more time. Note that you won't see all site data at once, it will take some time to scan your website.


Bing Webmaster Tools allow you to improve site performance and control it according to the search engines aspects. To add a website to Bing Webmaster, fill all required information and then verify that you are an owner of the resource. You can upload a file to site root or add a meta tag to prove your ownership. Also, DNS record will be helpful for passing the verification stage.

This article is a part of Serpstat's Checklist tool
Checklist is a ready-to-do list that helps to keep reporting of the work progress on a specific project. The tool contains templates with an extensive list of project development parameters where you can also add your own items and plans.
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