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News 6 min read January 6, 2017

Digest #4: How and Why to Research Branded Keywords and Other Useful Posts

As tradition requires, I gathered the most useful and interesting goodies for digital marketers
This time I want to share with you:

  • tools that might come in handy for SEO experts;
  • things you need to know at the first stage of SEO campaign;
  • tricks to make the lives of digital marketers easier.
What tools and tricks will come in handy for SEO experts:
1. How and Why to Research Branded Keywords

How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context?Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as regularly searching their name in Google.But in most cases, they're not doing nearly enough. Read this article to learn why and how to research and monitor online context of your brand name.


2. Seven SEO Tools That Will Rock 2017

Here is a great list of tools that are aimed to make your job easier. Read this article to learn what SEO tools you shouldn't miss out on in 2017.


3. Serpstat Review

"Reviews" category of FinancesOnline is aimed to help business-owners find the best service to match their expectations. Its experts do their best to review all services in a thorough and credible manner mentioning both their pros and cons. Find out what do FinanceOnline expets think about Serpstat.
The things you need to know at the first stage SEO campaign:
4. Planning to Launch a New Website? Here Is Your 6 Step Pre-Launch SEO Plan

When planning to start a business online, there's a lot to think about. But one of the most important things you need to take care of early on is drawing organic traffic to your business website.Search engine's main task is to give us the content that is relevant to what we're looking for. So how can you become the most relevant site for your customers searches? These 6 steps will help you to make sure that your website is just right for the search engines and their users.


5. Guide: Basic SEO Campaign

In this guide you'll learn the essential SEO tips any startuper can use for his/her company growth without hiring a dedicated pro. While these are the basic, beginners tips, they can help you create good layering ground for your SEO campaign and significantly reduce further online marketing costs.


6. How to Run a Technical Audit of Your Website Without Hiring a Professional

Your website does not justify the investments and expectations? Advertising budgets are not repaid or compensated with difficulty? Well, then it's the right time for website audit.A site audit is an intricate work, aimed at improving the effectiveness of its work. The overarching challenges facing SEO specialist are a comprehensive study of the content, structure, technical features of the site and external influencing factors, the identification of weaknesses, planning and implementation of the necessary improvements, taking into account all the demands of the search engines.

In this article, you'll find out how to carry out in-depth technical site audit.
How to make the lives of digital and content marketers easier:
7. How to Rank Higher by Finding and Analyzing Competitors Most Valuable Content

Whatever thematic niche you choose, you will face many competitors. And certainly, they will affect your work. While many webmasters perceive competitors as obstacles on the path to success, we suggest changing this mind.In this article, you'll find out how to find direct competitors, how to allocate the most successful ones, and finally how to use their ideas for your own website's benefit.


8. How to Gain Trust to make First Sale for eCommerce Websites?

Starting an eCommerce business is not a simple task. When you have a lot of clients, you have a lot to worry about. But what if having too much on your plate is not your problem? What if you can't make your first sale, no matter how low you set the price, how many goods you offer and how successful your marketing campaign is. Maybe trust is the component you're missing.

Read this post to make the first sale for your ecommerce website.
Find out more tips and tricks in our previous digests:
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