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Marketing 8 min read

Building Your Tribe of Followers on Instagram

Instagram is steadily growing as a social media platform. Millions of people use it on a daily basis. Imagine what can happen if you can share your content with all those people. Reaching
your target audience just got way easier than ever.
If you can build a great Instagram account that will have a multitude of followers, then you will be able to reach out to your target market easily and effectively. In this article, we will look at how you can build your tribe of followers on Instagram. We'll look at some of the strategies that can be used that can help in continually growing your number of followers.

Connecting With Your Audience

You have to know what kind of contents can connect with your audience. The first thing you have to do is to know your target audience and get to know the mindset they have. For example, is your target audience online shoppers? Then maybe we can assume that they are in a buying mindset or that they are ready to go shopping online. You can then adjust your strategy that will fit in that mindset and encourage them to buy your products or services.

By knowing this, you will be able to give your profile a certain voice that can help you with your content marketing efforts. Your content can be about which products are better or a review about a certain product. This can help the shoppers in deciding what they will be buying. When this is achieved, the next thing to do would be to create enticing contents.

Remember, your Instagram account ought to be interesting and full of engaging contents. If not, no one would really bother to look at it nor follow you. Your content marketing strategies will fail, and no one would buy your products. You first have to catch their attention to be able to sell them anything. So what does it take to have an enticing content?

You have to study the kind of platform that Instagram is. You may have already noticed that it is full of images and videos. This will already give you an idea on the type of contents you want to share and what can catch the eye of your audience. But it's not enough that you post images and videos, they have to be of high-quality, engaging, and interesting.

Not only that, the contents that you share ought to be helpful and useful to your followers as well. Just like the example above, the content has to be able to help the shopper in deciding on what is the best product to purchase. If you achieve this, more and more people would want to follow you because they can't get enough of what you're sharing.

Communicate with Your Audience

As a social media platform, it is needless to say that you have to be social when you are on it. That's one of the basic things you need to do to make sure that Instagram users will want to follow you. After you have shared your interesting contents, it's time to look at the comments and try to respond to them, both for the good and not so good comments. If people can see that you're a good sport about it, and you really take the time to reply, they would most likely engage with you more because they know you read their comments and respond to them.

You can even click through some of the user's profiles and like and comment on their contents as well. The more time and effort you invest in, the better results you will get. They will also relate to you more because they can feel that there is a human being behind the profile and not just one who wants to do business all the time. To easily keep up with all the comments, reply to them using a unified social inbox. Using an external tool instead of the Instagram app itself, you can be sure that you won't miss any interaction in the abundance of notifications.

You Can Pay for Some Exposure

There are two ways to go about this. The first one is reaching out to Instagram users of the same niche or a relevant one and ask them if they can share a sponsored post. This kind of method is called as the "shoutout method." The cost of this paid exposure highly depends on the account that you want to do business with. They are all different from each other, with different levels of engagement. Most of the time, those who can charge for more are most likely the ones who can assure that they can give you a better level of engagement. So maybe you can consider this as a form of investment and expect good returns.

The second way is to run advertisements. Since Facebook owns Instagram, you can create your ads using Facebook Ad Manager. There is no specific option there that you will advertise so that you can have more followers. However, you can choose the "Brand Awareness Option" or the "Send People to Your Website" option. When you have chosen your target audience well, this technique will be great for you.


For many entrepreneurs, Instagram worked well when it comes to getting more followers and getting more sales. It can definitely work for you if you can use it right to your advantage. To get a growth in revenues, it is first important that you learn how to make your number of followers grow, and we have discussed this above.

After reading this article, hopefully, you'll get some idea on how this can be done. You can choose to do all of them or some of them. You can do them by yourself or employ the help of agencies. It is up to you. The important thing is that you share great and useful content and interact with your audience. Make them feel that they are interacting with an interesting human being.

Take time to experiment with a combination of the strategies and see what works best for your content marketing campaign. Do not be afraid to try new things or other strategies. Only when you try them you'll know what is going to give you the results that you want to achieve.
Nicolas Finet is a web marketer with a solid technical knowledge and the Co-founder at Sortlist - helping their customers find the right marketing agencies that perfectly fits for your business. Connect with him on LinkedIn.

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