Advertising On YouTube: Formats And Setup Tips
Video advertising formats
There are three formats of YouTube advertising:
TrueView In-Stream video ads
This advertising format is effective for brand promotion. At the same time, it yields a fairly low conversion rate. Effective advertising should be short and expressive. A user should get a clear understanding of what you want from him. Forward traffic to your YouTube channel or to a landing page with additional content. This will help you increase user engagement and brand recognition.
According to the company rules and to the viewing time limit, video ads fall into two broad categories:
TrueView Video Discovery ads
For example, let's say, you want to create your own website, but you don't know how. So, you decide to find the answer on YouTube. As soon as you entered the request, you'll see an example of TrueView Video Discovery ad:
According to recent research by Google and Eye Square, supplementing TrueView advertising with bumper ads yields much higher memorability. Read this article to learn more about bumper ads effectiveness and about the study itself.
To ensure your video ad's success, properly configure all of its elements. For example, use keywords in the video title and description. Keywords should precisely describe the content of your video ad. Use search engines stats to ensure that your ad matches high-frequency requests.
YouTube video advertising setup
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