7 Things Sinking Your Marketing Strategy
If you invest tons of money and effort in your marketing strategy but it still doesn't bring you any profit, maybe you're making one or several of the most common mistakes.
Your marketing strategy needs a proactive approach for transformation when it doesn't work. You have to recognize the perfect moment for adjustments before things head way down.
When you recognize the pitfalls, it will be easier to make adjustments. So let's list those common mistakes in marketing strategies.
The Absence of a Clear Plan for Your Strategy Process
So you absolutely need to write down a marketing strategy. You can't just plan things in your head. Proper strategy planning is based on a detailed analysis of the competition and developing connected marketing tactics that help you stand out.
If you realized that you engaged in content marketing without having an outlined strategy, it's time to fix that mistake.
- What sets you apart from the competition?
- What audience do you want to target?
- What social media networks will you target? How?
- How many blog posts will you publish per day? What will the topics be? What's your unique style of expression?
- Will you engage in guest posting? What blogs will you target?
See? There's a lot to plan before you can start promoting a brand.
Not Updating Your Strategy for a Long Time
The first thought that comes to mind when I think of marketing strategies stuck back in time? – Cosmetics and natural treatments. There are tons of websites that promise miraculous results and give you obviously photoshopped images and fake reviews to "prove" the effectiveness.
Just take a look at regular product website that sells a wrinkle serum based on viper venom. You'll see all clichés you could possibly think of. Bad Photoshop, photos of "scientists" that are supposed to convince you it's a serious product, and reviews that don't seem believable.
Lack of High-Quality Website for Your Product
The Internet is your main medium of presentation. A cheap and tacky TV commercial looks bad for your brand's image. You agree, right? Well, a cheap and tacky website is even worse. When the marketing strategy leaves the website as an afterthought, it won't achieve its potential. The online audience (which is huge) will form impressions on what they see. If what they see on the official website is not good, you can't expect them to praise your brand.
Stealing Competitors' Marketing Strategy
The second is also pretty great. But you know what? It's not as popular, mainly because people perceive it as an imitation. It's not the technology. It's the marketing campaign. The websites are too similar, and the Instagram profiles are beyond similar.
Let's put it this way: when people choose between two very similar products with similar prices and similar marketing campaigns, they will probably go for the brand that was there first. Don't be a copycat. If your marketing strategy is too similar to the approach your competition has, then change it! Make it unique!
Focusing on the Wrong Audience
One leading cosmetics company based in New York, for example, does not target everyone who wants to use makeup. They target a very specific audience of people who want to experiment with bold makeup. That's what their marketing approach is focused on, and that's exactly why it works.
Irrational Usage of Your Resources
That's a mistake.
Your marketing strategy will gain effectiveness when you target your audience through multiple channels. If you splurge on Facebook advertising, you'll miss out on the opportunity to partner with Instagram influencers.
Consider all your options. Then, choose the most effective platforms and plan your budget effectively, so it will enable you to take the battle on multiple fronts.
Hiring a Non-Professional Marketing Expert
When you look at the team that stands behind successful campaigns, you'll notice big names in it.
Why do you think Deadpool was perceived so well by the audience? Everyone was crazy about the film before it even hit the theatres. It was all about the marketing strategy. The experts who developed that approach deserve all the credit.
Maybe you don't have a budget to hire the best marketing experts in the industry, but the least you could do is hire the best ones for the money you plan to spend.
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